Behind The Brand

Samara Granofsky is the founder, creator and brain behind Trust Fund Beauty. She started this brand in memory of her late mother. Samara's mother was diagnosed with cancer and had to go through chemotherapy.

The treatment made her nails brittle and yellow so she wanted a nail polish to wear to feel better about herself. At the time, a the brands on the market offered a limited selection of colours and names that were not fun. Samara's mother wanted a cool fashion forward brand, but could not find one.

Years after her Mother's passing in Feburary 2014, Samara decided to launch Trust Fund Beauty. She combined her mothers want and their joint sense of humor to create the brand.

Trust Fund Beauty started off with nails but quickly expanded to other products.  It was important for Samara to create an ethical brand with a sense of humor to show that you can be ethical, beautiful and sassy all at the same time.