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CRUELTY-FREE VEGAN 21-FREE NONTOXIC CLEAN BEAUTY

About Us

Independently female owned and founded, Trust Fund Beauty/TFB has been a trailblazer in the clean & vegan beauty space since its inception in 2013.

Our products are unapologetically clean; 21-Free Nontoxic, Leaping Bunny & PETA Certified Cruelty-Free and 100% Vegan. We take the quality of our industry leading formulas seriously, but not at the expense of a good hue.

TRUST & transparency

A clear conscience in the boldest of hues. Our products are 21-Free Nontoxic, Leaping Bunny & PETA Certified Cruelty-Free and 100% Vegan. We can't wait to show you what we're made of!

FUND yourself

We believe investing in yourself should not be a luxury, but rather a priority. Be kind, be bold and bet on yourself, because you are unique AF!

BEAUTY redefined

From lips to tips, we are on a mission to redefine the meaning of clean & vegan beauty, making it more accessible, inclusive, loud and proud.

TFB is proud to bring you makeup and skincare that offer you the cleanliness you deserve with a really good sense of humour.

BOLD VUES

We believe there's nothing more luxurious than a clear conscience and a bold hue.

BOLD HUES

We're all about having fun with color. Our products offer major pigment and staying power that you can take from your spin class to your dinner plans.

Our goal is to create the highest quality products while keeping them accessible.

We are continuously researching formulas, ingredients and packaging, looking out for the environment, your health and your wallet.

Our Ingredients

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