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FREE US DOMESTIC SHIPPING OVER WITH $50+ PURCHASE

CRUELTY-FREE VEGAN 10-FREE NONTOXIC CLEAN BEAUTY

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TFB is the boldest brand

in the nontoxic, cruelty-free and vegan beauty space and we’re on a mission to spark self-worth around the globe. We have been a trailblazer in clean beauty since it was founded in 2013 and we've only continued to elevate our standards. 

THE TFB STANDARD

Our goal is to create the highest quality of products while keeping them accessible. We are continuously researching formulas, ingredients and packaging, looking out for the environment, your health and your wallet.

OUR VISION

We believe there's nothing more luxurious than a clear conscience and a bold hue. WE are your boldest ally.


You are unique AF, and you deserve the absolute best. Our purpose is to redefine the meaning of clean, holistic beauty, making it more accessible, loud and proud. Good for you and the planet doesn’t have to mean boring. 

TRUST & Transparency - A clear conscience in the boldest of hues:Our products are 10-Free Nontoxic, Leaping Bunny & PETA Certified Cruelty-Free and 100% Vegan. We can’t wait to show you what we are made of!

FUND yourself - We believe investing in yourself should not be a luxury, but rather a priority. Be kind, be bold and bet on yourself, because you are unique AF!

BEAUTY redefined - From lips to tips, we are on a mission to redefine the meaning of clean & vegan beauty, making it more accessible, inclusive, loud, and proud. 


We wouldn’t expect you to put anything on your body that we wouldn’t!

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We take the quality of our industry leading formulas seriously, but not at the expense of having a good time. Who said there was anything wrong with having high standards? And whoever said you can’t have it all when it comes to clean beauty, clearly never shopped TFB!

our values

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